马克•布查纳： •美国弗吉尼亚大学理论物理学博士，研究领域为非线性力学和混沌理论。 •科学作家，曾为《自然》杂志编辑、《新科学家》杂志特约编辑

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in ...(展开全部)

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers ar...(展开全部)

Biology until recently has been the neglected stepchild of science, and many educated people have little grasp of how biology explains the natural world. Yet to address the major political and moral questions that face us today, we must acquire an understanding of their biological roots. This magisterial new book by Ernst Mayr will go far to remedy this situation. An eye...(展开全部)

彼得·戴曼迪斯（Peter Diamandis）  全球商业太空探索的领军人，共创立了十几家商业太空探索公司，已将8位顾客送上了国际空间站。  X大奖创始人。戴曼迪斯创立了X大奖基金会，用X大奖的形式鼓励私人太空探索。此后，为了激励人们的创新活动，X大奖基金会在环保、汽车、健康等领域陆续设立了X大奖。  奇点大学执行主席。戴曼迪斯和库兹韦尔提出：要聚集世界上最聪明的大脑，让他们学习最前沿的未来科学，去解决世界上最宏大的问题。因此，两人共同创立了奇点大学（Singularity University），致力于培养面向未来的、有“全球性”和“指数型”思维方式的人才。 斯蒂芬·科特勒（Steven Kotler）  流动基因组计划创始人之一、总裁，作家及优秀记者。

Imagine 6.8 billion people with clean water, nutritious food, affordable housing, personalized education, top-tier medical care, and non-polluting and ubiquitous energy. Since the dawn of humanity there has always been a privileged, prosperous few living in stark contrast to the majority struggling with disease, starvation and poverty. At first glance it seems that we'll never ...(展开全部)

Humor, like pornography, is famously difficult to define. We know it when we see it, but is there a way to figure out what we really find funny—and why? In this fascinating investigation into the science of humor and laughter, cognitive neuroscientist Scott Weems uncovers what’s happening in our heads when we giggle, guffaw, or double over with laughter. While we typically thin...(展开全部)

Humans have built hugely complex societies and technologies, but most of us don’t even know how a pen or a toilet works. How have we achieved so much despite understanding so little? Cognitive scientists Steven Sloman and Philip Fernbach argue that we survive and thrive despite our mental shortcomings because we live in a rich community of knowledge. The key to our intelligence...(展开全部)

罗伯特·赖特（Robert Wright） 美国前总统克林顿智囊、全球百位最具影响力思想家之一 《新共和》高级编辑，《大西洋月刊》、《纽约客》、《时代》等杂志的撰稿人，曾供职于《科学》杂志。他关于科学、技术和哲学的文章曾获国家期刊奖。他的著作《三个科学家及其上帝：寻找信息时代的意义》曾获美国国家图书奖提名。

Sleep is one of the most important aspects of our life, health and longevity and yet it is increasingly neglected in twenty-first-century society, with devastating consequences: every major disease in the developed world - Alzheimer's, cancer, obesity, diabetes - has very strong causal links to deficient sleep. In this book, the first of its kind written by a scientific expert,...(展开全部)